Built by someone who's sat in your chair.
Front Office Soccer is led by Josh Mason — founder of Frissonomics, former VP of Marketing & Strategy at Indy Eleven, and former head of client strategy work at Pumpjack Dataworks, where fan-data platforms served some of the biggest brands in world sport.
Supporter first. Operator second. Vendor third. Consultant now.
- 2011 — Supporter. Co-founded the Brickyard Battalion: six people organizing for a club that didn't exist. 5,000+ members by first kickoff, 2014.
- 2018 — Operator. VP of Marketing & Strategy, Indy Eleven. Cut comps 73%, grew paid share to 91.2%, set the club attendance record. USL Marketing Executive of the Year (2021); team named USL Communications Team of the Year (2020).
- 2022 — Vendor. Pumpjack Dataworks: fan-data strategy for Real Madrid, The Masters, Inter Miami CF, FC Dallas, LIV Golf. Saw how the biggest organizations treat fan data as enterprise value.
- 2024 — Global football. Consulted for Relevent Sports on U.S. marketing intelligence for the Premier League Summer Series.
- Now. Front Office Soccer brings that full loop — supporter passion, operator pragmatism, vendor-grade data practice — to clubs that have the ambition but not the headcount.
The hardware and the receipts.
Marketing Executive of the Year
USL Championship, 2021 — the season the comp-ticket turnaround set the club attendance record.
Communications Team of the Year
USL Championship, 2020 — awarded to the Indy Eleven team Josh led through a season nobody had a playbook for.
Certificate in Fan Engagement
2021 — because "fan data guy" should mean formal training, not just opinions.
Fanbank Onboarding Program
2022 — wrote, managed, and launched client onboarding for Pumpjack Dataworks' fan-data platform.
Why "Frissonomics"?
Frisson is the physical chill when something lands — the 93rd-minute equalizer, the tifo drop, the song that won't stop. Josh's whole career is built on one conviction: that feeling is not a nice-to-have. It's the asset. The economics follow the feeling, and the clubs that measure it win. Frissonomics.com applies the model to every experience business; Front Office Soccer is the version built for the game.
The longer career story — six industries, fifteen case studies, and the hidden Side B — lives at masonzbt.com.
Talk to Josh
Whether it's a full audit or a 30-minute gut check on your data situation, the door's open.