The Monday Morning View
When the four core strategies are live, this is what your front office sees before the coffee's done. Not a vanity report. Not a spreadsheet nobody opens. One screen that answers the only question that matters on a Monday: is the club healthier than it was last week?
Paid Attendance Share
91.2% vs. 63.6% last seasonPer-Cap Merch Revenue
$2.08 vs. $0.85 — up 144%Season Members
7,334 full-season units, +109% YoYVerified Media Delivery
63% of spend confirmed run — up from 6%Figures above are real results from front offices we've run — see Proof. Your tiles are built from your systems.
Every number exists because a strategy makes it true.
Paid share & comp discipline
Exists because of your Supporter Experience strategy. A full house you didn't sell is a marketing expense wearing a costume — this tile keeps the costume off.
Fan lifetime value & member cohorts
Exists because of your Fan Data strategy. One fan, one record — so you can see who's on a path to renewing, lapsing, or upgrading before it happens.
Per-caps & matchday revenue
Exists because Brand and Experience give supporters reasons to spend. Paid attendees out-spend comps 2-to-1 — the dashboard shows it in your own numbers.
Verified media & real CPMs
Exists because of your Fan Growth Marketing strategy. Benchmarks from what actually ran — not what got invoiced.
The honest part
A dashboard without the strategies underneath it is just a prettier version of the guessing you're already doing. We won't build you one until the audit shows the data can carry it. That's not a sales tactic — it's why our tiles hold up in board meetings.